Phyto is made from 100% natural ingredients from the plant world. Hair and nature – in all of their complexity, diversity and fragility – comprise the heart of PHYTO’s activities.Since the brand was created, its philosophy has always been to respect hair and nature in order to effectively manage them. A pioneer and genuine driving force in the field of botanical science, the PHYTOSOLBA Laboratories carefully identify the plants’ active ingredients before choosing the most effective ones and selecting the most appropriate method of extraction.Our research has resulted in the creation of innovative hair care treatments that are highly concentrated in plant-based active ingredients, which are extremely effective in treating problem hair and protecting hair “capital”.
In order to limit the use of preservatives, The PHYTO products are packaged in Glass, metal or aluminum containers.Thanks to the use of authentic materials, PHYTO naturally helps protect the environment while respect hairs needs and nature.
THE PHYTO HAIR CARE RANGE
THINNING HAIR Everbody loses hair everyday, it is completely normal. Losing about 50 hairs a day is part of the regular functioning and life cycle of hair. Beyond that amount, any greater amount of hair loss should be considered excessive and you should look at treatment. In fact, when abnormally stimulated, the hair life cycle accelerates. The overactive hair bulb cells suffocate and are unable to reproduce. The process is always identical and localized. Specialists refer to 5 successive stages of hair thinning, which range from minor receeding hairline around the temples to an expanding area of fallout on the crown of the head. This process mainly concerns men, while thinning hair in women is becoming more common. The earlier the onset of hair loss, the more severe the baldness especially without preventative care. In fact, the intensity of hair thinning always increases with time. This is why it is important to act promptly.
To optimize its action, use a thinning hair shampoo as a complement to a thinning hair treatment. It’s necessary to choose a shampoo that preserves the structure of the hair while providing essential vitamins, amino acids and minerals.
DRY & ULTRA DRY HAIR Dry hair often will feel rough and appear lackluster. It will become easily tangled, is often brittle and will be prone to breaking.
There are numerous causes for this:
Internal origin: in the case of inadequate sebum secretion, hair loses its protective coating.
External origin: mechanical stress factors (blow drying), chemical stress factors (coloring, bleaching, and perming) cause the hair to become dry.
All of these factors are harmful to the keratin in the hair and increase the porosity of the cuticle. As a result, moisture contained in the hair fiber evaporates, leaving hair dry and dehydrated.
